Open Roads Ahead



Antrim coast road, Armagh, Ballycastle, Bannfoot, Belcoo, Belleek, Bessbrook, Camlough, Carlingford Lough, Castle Archdale, Castle Coole, Clogher Valley, Cushendun, Dark Hedges, Derry/Londonderry, Derrymore House, Dunluce Castle, Giant's Causeway, Glens of Antrim, Guildhall, kilkeel, Lough Erne, Lough Melvin, Mourne River, Narrow Water Castle, Newcastle, NI border with the Republic, North Coast, Northern Ireland, Portrush, Portstewart, River Bann, The Mournes, Tollymore Forest Park, Torr Head, White Park Bay, White Rocks





24min 32sec







Digitised as part of Unlocking Film Heritage


British Film Institute, National Museums NI, Tourism NI

Rights Holder

Rights are managed by National Museums Northern Ireland on behalf of Tourism NI

It is illegal to download, copy, print or otherwise utilise in any other form this material, without written consent from the copyright holder.


Fall in love with the open road. If you have always wanted to experience the tranquil Glens of Antrim, the delicate craftsmanship of Belleek Pottery or the thrills of Barry’s amusement park this is the film for you. Zip around Northern Ireland’s national treasures without leaving your home. You will soon have your own tales to tell after you’ve seen the King of the Mournes with his Prawn courtier not to mention a car that can cross water aided by an elderly woman and a young girl.  


The Northern Ireland Tourist Board created films that aimed sell the region as a holiday destination to boost the economy. This material captures NI tourism at an intriguing time, as conflict escalated so did the pressure to close the Tourist Board. Resilient staff adapted creatively to the uphill struggle to find ways and places where they could responsibly encourage tourists to visit. Despite these obstacles they continued to create films during the 1970s earning the nickname the ‘Fermanagh Tourist Board’. This material comes from the collection of National Museums Northern Ireland. It is courtesy of Robert Blair.


Narrated by Elsie and Robert McTurk

Direction and Photography by Tom Huston

Robert Blair - Assistant Photographer  

Music by David Curry and Derek Bell

Music arranged by John McClune

Betty Hewitt - Continuity 



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