These rushes are amongst a wealth of footage that was generated by the Northern Ireland Tourist Board. The Prawn Festival was organised on 15th June 1962 by the Kingdom of Mourne Development Association to generate tourism. The national and international media covered the event, which included traditional dancing by Kilkeel County Secondary Intermediate School and St Columban’s School Magheragh. The ‘King’ receives offerings of typical Mourne produce including strawberries, potatoes, dairy products, block of Mourne granite and fresh prawns. Unfortunately the footage ends before we get to see the 85-year-old ‘King’ on his trusty mare Brownie galloping home through the town with his robes flowing.