Shorts: Commitment to the Future

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Shorts: Commitment to the Future

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Details

Location

Bombardier, East Belfast

Year

1993

Date

Transmission 15/06/1993

Length

10min 30sec

Audio

sound

Format

Betacam

colour

Source

Digitised as part of the UTV Archive Partnership Project (ITV, Northern Ireland Screen and PRONI)

Courtesy

Department for Communities, ITV, Public Record Office of Northern Ireland

Rights Holder

ITV

It is illegal to download, copy, print or otherwise utilise in any other form this material, without written consent from the copyright holder.

Description

Promotional video showing recent innovations by Shorts. 

Drawing attention to its significance with it being called the "world's oldest aircraft manufacturer and Northern Ireland's largest manufacturing company"; Shorts currently employs over 8000 highly skilled people. 

Focusing on a series of segments such as engineering, manufacturing, the various markets it operates in and aircraft programmes, the company - which is owned by Bombardier - has turned itself into a "revitalised and profitable company" with heavy emphasis on high quality training.

The mission of Shorts is clear and promises to "meet the needs of our customers, employees and shareholders through: customer focus, continuous improvement, world class performance and the skills and teamwork of our people". 

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