This clip is listed as ‘The Charladies Procession” with Miss Bessy Bessell (aka model and housewife Patsy Myers) at the lead. The parade takes off from the Great Northern Railway station in Great Victoria Street with Dickie Rock and the Miami Showband there to greet the ladies. Jimmy Greene accompanies the pageant queen.
The parade was the prelude to a competition for Bex Bissell items. To win, ladies had to call 'Betty Bissell' at the Kings Hall and answer three questions about housecare (Belfast Newsletter 10.6.65)