Overview of local industry - from hand-painted damask to state-of-the-art computer production - that proves "Ulster is not just yesterday, it is also tomorrow".
The film showcases Northern Ireland as an industrial hub. Our narrator extols the virtues of Ulster - how its people, economy and scenic grandeur all lend themselves to the industrialist's ambitions. Government incentives aimed at reducing costs and increasing productivity further demonstrate the region's appeal. The film also allows us a peek at some of the prime industries of the time, from Belleek pottery in Fermanagh to synthetic rubber manufacture in Derry.