Series that looks at how the media operates in Northern Ireland. Subjects range from newspapers to advertising, current affairs to public relations.

In this episode we are introduced to the world of advertising. Various advertising executives from leading Northern Irish agencies describe the craft and discuss individual campaigns, including those that were controversial.
 

Features excerpts from adverts for Dale Farm yoghurt, Richardson's fertilisers, Stewarts (featuring Wendy Austin), Northern Ireland Electricity (featuring Gloria Hunniford), Economy 7, Dale Farm ice cream lolly range.

Still image from the NIE 'Long Hot Summer' print ad, that was turned down by the customer due to its sexual overtones.

Still imahe from Harp  lager 'Some Guys Have All The Luck' print ad, that prompted complaints to the ASA.

Digitised as part of the UTV Archive Partnership Project (ITV, Northern Ireland Screen and PRONI)

Presented by Jacqui Berkeley

Title Music by John Anderson

Video Editor: Philip White

Directed by Robert Lamrock

Produced by Jamie Delargy

Contributors: Ken Symington (Advertising Executive for GCAS), Richard Bryan (Director), David Lyle (Advertisting Executive for McCann Erickson), Jeff Rigby (Northern Ireland Electricity), Brian Richmond (Advertising Copywriter), Lord MacGregor (Advertising Standards Authority), Kieran Boyle (Downtown Radio)

Cartoons by Blotski

• NI Direct - PRONI