The Bass Dimension

Details

Location

Year

1993

Date

Length

06min 13sec

Audio

sound

Format

Betacam

colour

Source

Digitised as part of the UTV Archive Partnership Project (ITV, Northern Ireland Screen and PRONI)

Courtesy

Public Record Office of Northern Ireland, UTV Archive

Rights Holder

Bass Brewing (Anheuser-Busch InBev), ITV

It is illegal to download, copy, print or otherwise utilise in any other form this material, without written consent from the copyright holder.

Description

Take your brain to the bass dimension as we explore the new-fangled world of virtual reality in this unusual advertorial.

The early 1990s saw the emergence of virtual reality as a potentially widespread commercial proposition. This cross-promotional feature by Bass Brewing looks at how this new technology might be used to engage consumers' imaginations and cultivate a younger audience.

 

Credits

Digitised as part of the UTV Archive Partnership Project

Courtesy ITV, PRONI and DfC

Presented by John Daly

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