Toilet Roll Race

Toilet Roll Race

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Details

Location

Newtownards

Year

1978

Source

Digitised as part of Unlocking Film Heritage

Format

16mm

colour

Length

03min 01sec

Silent

sound

Courtesy

British Film Institute, UTV

Rights Holder

UTV

It is illegal to download, copy, print or otherwise utilise in any other form this material, without written consent from the copyright holder.

Description

A slice of supermarket mayhem as shoppers clear the aisles and Ulster Television’s toilet roll racers get ready for action.

Join Downtown DJ Big T and UTV’s Leslie Dawes as the toilet roll flows through the aisles of Woolco. When Hugh Jones and Mike Morris came up with a winning formula to encourage shoppers to ditch their baskets and load up a shopping trolley, little did they know that a decade later UTV’s motley crew would hijack these widened gangways. The disjointed rushes create some surreal effects so prepare to enjoy some mental editing to decide who wins this race?
 

Notes

At the dawn of out-of-town shopping this Ards hypermarket was an unlikely trailblazer. Violence discouraged most retailers from investing in Northern Ireland however Woolco’s risk paid off. On its opening day people queued for two hours and were individually searched by the RUC and Army before they could enter the shop and start their spending spree. It may be hard to imagine now however shoppers were dazzled by the scale and bright lights we no longer notice during the weekly shop. Jones and Morris’s recipe was a success, this branch quickly topped the company sales tables and their design was rolled out across the UK becoming the layout we are now familiar with.

Credits

This material is Courtesy of the UTV Archive.

Digitised as part of Unlocking Film Heritage. 

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