An Ulster Television report on what was a highly novel idea back in 1984 – the ability to create personalized children’s books. The reporter asks the company representative about the venture from within his display in a shopping mall. He explains how famous local children’s author Sam McAughtry (author of Guess How Much I Love You) has written the story but you can choose to have the names of people you know inserted into it.

The book is then printed out and bound in time for shoppers who ordered the book earlier to pick it up on the way home. McAughtry is then interviewed about the inspiration for the story before we are given a demonstration of the book being printed on a rather primitive-looking dot matrix printer. The world of personalized publishing and printing is common now with printing and binding indistinguishable from professional efforts, but this report on what would be considered primitive results today show the first faltering steps into an arena we now take for granted.